Latin Grammy winner J Balvin has been unveiled as the face of GUESS's spring 2019 campaign, and is pictured modelling the GUESS Vibras capsule collection in Little Haiti, Miami.

The Mi Gente hitmaker previously collaborated with the US fashion brand on a collection of tour merchandise, and commented 'It has been a blessing to change the game with GUESS by bringing the fashion world into some of the tour merchandise for the Vibras tour.... I’m very happy to now bring our partnership to another level'.